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"​We define kindness as sharing your strengths rather than your weakness, so everyone has a strength to share with someone no matter what it is." ​

Christopher Watts, Executive Director

Our Mission

Our Mission

Dismantle systemic, structural racism to achieve health equity, workforce equity, education equity and public equity.


Our Vision

A strong, thriving community without institutional barriers that stands in the way of equitable participation.  

The Kindness Campaign implements fearless approaches to initiate social change and improvement by taking risks on new ideas and approaches, partnering “across lines” with people and stakeholders that share our belief to engage people and change the community for the better, today. We provide services for all sectors with a set of core values that drive our initiatives:


  • Health Equity

  • Education Equity

  • Workforce Equity

  • Public Equity



Health Equity is our commitment to reduce and eliminate disparities in health and in its determinants, including social determinants.

  • Diet & Exercise

  • Healthcare Access

  • Behavioral Health

  • Everyone Against Racism


Education Equity is our commitment to practices, policies and procedures at the school and district level to achieves academic fairness, inclusion and matriculation for every student.  This provides students the resources, teachers, interventions and supports they need to be successful.

  • Service Learning

  • Social & Emotional Learning

  • Out-Of-School Activities


Workforce Equity is our commitment to a labor market in which bias income gaps are eliminated, all jobs are good careers and everyone who wants to work has access to self-supporting and family supporting employment.

  • Career Counseling

  • Career Placement Assistance

  • Youth Summer Employment & Training

  • Career Training


Public Equity our commitment to fairness and justice in the formulation of public policy, distribution of public services, implementation of public policy and management of all institutions serving the public directly or by contract.

  • Ownership & Investment

  • Creating A Welcoming Community

  • Financial Empowerment

  • Civic Leadership

We Need Your Support Today!

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