"​We define kindness as sharing your strengths rather than your weakness, so everyone has a strength to share with someone no matter what it is." ​

Christopher Watts, Executive Director


Our Mission

To ignite in people the pure quality of being friendly, generous, and considerate by leading with acts of kindness.


Our Vision

We envision a future where compassion is at the core of all human interaction.

The Kindness Campaign implements fearless approaches to initiate social change and improvement by taking risks on new ideas and approaches, partnering “across lines” with people and stakeholders that share our belief to engage people and change the community for the better, today. We provide services for all sectors with a set of core values that drive our initiatives:


  • Health Equity

  • Education Equity

  • Workforce Equity

  • Public Equity


Health Equity is our commitment to reduce and eliminate disparities in health and in its determinants, including social determinants.

  • Diet (Fresh Foods Market)

  • Internal Medicine (Lurie Children’s Hospital of Chicago)

  • Behavioral Health

  • Activeness & Exercise

  • Everyone Against Racism


Education Equity is our commitment to practices, policies and procedures at the school and district level to achieve academic fairness, inclusion and matriculation for every student.  This provides students the resources, teachers, interventions and supports they need to be successful.

  • Classroom Support

  • Service Learning

  • Social & Emotional Learning

  • Tutoring


Workforce Equity is our commitment to a labor market in which bias income gaps are eliminated, all jobs are good careers and everyone who wants to work has access to self-supporting and family supporting employment.

  • Career Counseling

  • Career Placement Assistance

  • Youth Summer Employment & Training

  • Career Training


Public Equity our commitment to fairness and justice in the formulation of public policy, distribution of public services, implementation of public policy and management of all institutions serving the public directly or by contract.

  • Ownership & Investment (Buy The Block)

  • Creating A Welcoming Community (Public Events/Neighborhood Beautification)

  • Financial Empowerment

We Need Your Support Today!